In order for your website to improve over time you'll want to incorporate some sort of SEO strategy to increase your organic search presence.

I recommend posting to your blog or news section at least once per month, as doing so will help your SEO in a few meaningful ways.

First, Google doesn't want to serve sites with outdated information, so they want to know your page is updated regularly and the more often, the better in most cases. Setting a minimum of at least one post per month will keep you motivated to stick to that goal, even if it can be challenging to write a long post such as this one.

Second, you need somewhere on your site where you can fit in the keywords you'll want to rank for in an organic way, meaning it has to make sense to the reader or website visitor. A blog or news feed is perfect for adding fresh content to your website regularly. I encourage small business owners to write or purchase short posts about topics related to your industry or location.

Last, your website leads are directly related to the amount of users who visit your site. If nobody is visiting your website then you won't have many leads or contact form submissions, sadly. On the other hand if hundreds of users visit your site each day reading about tips or local news then you're likely to have some inquiries into your services as well.

Level Seven Studio has a monthly blog plan with a new website included for only $99 per month (most businesses). Included are a new website, hosting, backups, security and even one blog post related to your industry added to your website every month, without any input needed from you. We've had some great success with this managed website plan and happy local clients who now have years of blog content on their website for search engines to see and index, and users to browse. If your business website has become stagnant or you want to increase your organic search please let me know, and I'll be glad to discuss how we could work together to improve your website traffic and online presence.

A new site is a website that exists on the web for less than a year. However, it is worth noting that the countdown starts from the moment of the first visit of the search robot to the site, and not from the day of registration of the domain.

As the website grows older, the degree of trust of the search engines grows, which means that the trust increases. As a rule, the promotion of a new site in the TOP of Google search engine may take several months (sometimes, it can be up to a year). Why does this happen?

The main reason is the low level of trust of the search engines themselves, as they are aimed at providing high-quality content. To achieve the goal, search engines are equipped with programs that make the “natural selection” of websites; to the forefront are the most reliable and high-quality, while they place less reliable websites with thin or irrelevant content at the back.

At least there are two ways to get to the top of Google search:

1. SEO optimization.
2. Advertising in search engines.

It should be understood that the “first page” is not a specific place on the search engine site. However, it is a page appearing as a result of the entered query. Millions of queries are processed during the day in English-language search engines, and if we talk about world-wide, there are hundreds of times more. Accordingly, the first pages are shown the same.

Why should the promotion of a new site target the first page?

According to the results of some SEO survey, it is clear that the majority of users (68%) will only click websites on the first page. Research by Search Engine Watch showed that only 7% of users go beyond the third page.

Actions on a site component that contribute to a higher position in search engines based on search results are called website SEO.

High-quality optimization of the new site includes the following stages of promotion:

• Keyword research
• analysis of user interest (demand);
• analysis of competing sites;
• the choice of the direction of optimization.

What About Search Engine Advertising?

Just like other online resources, search engines offer ads. The advertiser can place both regular and contextual advertising. The user will see the ad in the event that he asked a question that is interesting to the advertiser.

This is very convenient: the user already knows what he wants, and is looking for an opportunity to satisfy his need, therefore, the level of coincidence of interests is much higher than in any other case.

Statistical studies show that only 0.1-0.3% of visitors click on banner ads, and from 3 to 5% click on contextual advertising (sometimes up to 40%). It is important that a visitor who has used contextual advertising has such advantages as good ROI and a high probability of transition to the category of buyers.

That is why the promotion of a new site using contextual advertising has great chances for success. Unfortunately, if you are novice marketer, you will more likely to lose money than making money when using search engine advertising.

Undoubtedly, having a website is essential. The online reputation of a business becomes more and more essential in 2019 and beyond! Users are engaging online more than ever before.

That’s why it’s important that you ask yourself:

If you have changed your way of buying, why don’t you change your way of selling?

The website is one of the basic pillars of an online presence strategy of any business. The cost of investing in a site is paled in comparison to the benefit of having a central location in which to send users who may be looking for your products or services. Higher visibility in local markets means increased exposure to local users who may be more likely to purchase from your business.

Here are 5 top reasons why your business needs a web page:

Your Customers Are Looking for You on The Internet

This is clear to you, isn’t it? We live connected. An overwhelming majority of consumers (who grow every day) browse the internet continuously. We do it before traveling, going to a restaurant, to the cinema, or making a purchase. We use the internet to inform us about prices, schedules, points of sale or the condition of everything we buy and consume. When was the last time you looked at the Yellow Pages to find a product or service nearby?

Your website is also a new communication channel with customers. They can chat live with you, make inquiries or send you their comments. If you manage this communication properly, your business will be perceived as more reliable and responsive to customers. Promoting and maintaining interaction with clients will strongly reinforce your professional image and you will get more loyal buyers!

In addition, the best thing about the internet is that your information will be displayed at the moment your client is interested. The time when the buyer has a need to satisfy. Moreover, your website can “serve” them at any time of the day or night. Creating a web page for your business will allow you to display information created and managed by you 24 hours a day, 7 days a week, every day of the year. The online page works for you full time. It’s like a branch of your business. It is a showcase that remains permanently visible to all interested users.

It Improves the Reputation of Your Business

Have you searched for the name of your business on the internet? Test it! It is important. Not managing your online presence can manifest negative consequences for your goals.

When you search for your business name on Google, you may see an incomplete Google My Business listing with images captured by Google systems or contributed by users. Surely, that is not the image you want to give!

A website of your business is the perfect place to project a careful and professional image. You can create the best impressions for your prospects. It is also the support to show the history of the brand, its values, u200bu200band objectives.

The professional website works as a business card these days. It is the first impression that users will have about your business. We already know how important first impressions are.

Your Competitors Already Have A Website!

Have you looked at what your competitors are doing?

Search their names on Google. Most assuredly, most of them will already have their presence on the Internet.

Analyzing the online presence of your competitors will allow you to see things with more objectivity. Is their website better than yours?

It is important that you ask yourself this question: if you need your product or service, would you choose your own brand? Does your online image completely convince you? Does it improve your competition? If the answer is no, get down to work!

You can (and should) control your professional presence on the internet. It is where competition is increasingly fierce nowadays. Luckily, the online world democratizes competition in a certain way. A small company with a good online positioning strategy can achieve greater visibility than larger companies with an improper online presence. However, you have to work on it!

Improvement of brand positioning

Most of the time, there is a common error that many entrepreneurs make. They look for their name on the Internet, they look at results (many times, there is only one Facebook Page Fan) and they are satisfied. They say: “Ah, I am there, good!” But let me tell you one thing: that does not help much when it comes to inviting buyers.

Why? Because the user does not search for the name of your brand. The user searches “keywords” according to their needs at the moment. That’s why you need your business to be among the first results of these searches. You can do it by SEO positioning (of which you have surely heard).

Now search in Google the keywords of your business by adding the name of your city: “Restaurant Chicago”, “barbershop New York”, or “Café on Toronto” … Is your business among the first results? If you are new players, possibly not!

A web page is a space where the keywords of your activity are included (for example, sushi restaurant). Including keywords gives you a better appearance in the eyes of Google, since it extends the information about your business.

Your Website Can Display Your Business in Multiple Ways

The possibilities of promoting your products or services through your website are many and varied. It can be videos, demonstrations, testimonials. If you install an online chat, you can talk to your customers in real time. You can even do it through messenger plugin

Conclusion: You will improve your business ROI

It must be clarified that it is not enough to have a web page to obtain benefits. It would be too easy. The page must be designed with multi-device usability in mind and SEO must be worked on so that it is well positioned in search engines.

In general, creating a corporate website will allow a more fluid internal and external communication, facilitate the relationship with customers and suppliers, show updated relevant information and optimize some business functions. Even offline advertising costs will be reduced.

Are you thinking about creating your company website? Don’t be shy to tell us your idea!